The 6th National Social Marketing conference will take place on April 16th 2014 in Galway at the National University of Ireland, Galway (NUI Galway) also a partner of the Sea For Society project and responsible for the development of the methodology used in the project’s Stakeholder and Youth/Citizens consultation forums that took place at European level between May and December 2013.
The conference brings world renowned social marketing experts, Professor Gerard Hastings, UK and Professor Rebekah Russell-Bennett, Australia, together with researchers and leaders in behavioural change, in the public and voluntary sectors.
The conference examines issues around change and the “mutually-reinforcing and integrated strategies and actions required to encourage, support, and enable people to make better choices for themselves and their families” (HI, 2014, p.24). Such participatory governance, indeed deliberative democratic innovation, talks to ‘whole-of-the-community’ and ‘whole-systemin-the-room’ processes to capture the diversity and distinctiveness of individuals and community stakeholders for inclusive problem solving, priority setting, decision making, strategic large-scale action and open collaborative policy making.
Please find more information about the conference here.