The SFS message has been successfully spread since its early begin. This was particulary true with the participation of the French Minister responsible for Maritime Affairs at the Kick Off meeting in Bolougne-sur-Mer on 7-8 June 2012 and the participation of Nausicaá and WON at the Rio+20 United Nations Conference on June 2012.
Since then Partners and Third Parties have been actively involved in communication actions, advertising and informing on the project objectives and the Blue Society vision.
A particular emphasis was given to the dissemination of the Consultation Forums in each of the Geographical Area Leaders countries (first phase of the project). The strong involvement of all Partners of the project, and especially the Geographical Area Leaders highly contributed to the success of the Consultation Forums and to the awareness and understanding of the SFS project at national and European level.
In the first year of the project (June 2012 to May 2013) a total of 148 communication actions were carried out (see table below – updated from deliverable D6.4 Annual Communication Report 1). The communications actions developed target all types of audiences described in D6.1 Communication Plan and Project Branding.
Number of communication actions from June 2012 to May 2013
Download here the deliverable D6.4 Annual Communication Report 1.
In accordance with D6.1 Communication Plan and Project Branding, several dissemination materials were used to support the developed communication actions, namely the SFS logo and banner, the SFS Web Portal (SFS Website and National Blogs), the project brochure (in English and in the languages of the Geographical Area Leaders), the project poster, two project videos and some stationary material. Attendance to Conferences/Workshops/Meetings, the project partner’s websites and the E-Newsletters sent out by the consortium partners were also important vehicles to spread the SFS message in the first year of the project.
Among the 148 communication actions developed from June 2012 to May 2013, 51 addressed the European and International level and 97 addressed the national level in the following 10 countries:
Number of communication actions from June 2012 to May 2013 per country
(data from D6.4 – Annual Communication Report 1)
Of the 51 European and International level communication actions, 7 are of special highlight: meetings with the European Commission (Cabinet of Commissioner Maria, DG Research and Innovation, DG ENV and DG MARE); participation at high level events targeting different audiences namely the Rio+20 United Nations Conference on Sustainable Development (June 2012), the ECSITE Annual Conference 2012 (June 2012), the ESOF Conference (July 2012), the EMSEA 2012 Conference (October 2012) and European Maritime Day 2013 (May 2013).
From June 2013 to December 2013 several communication actions have already been made, a number still under evaluation.
In 2014 the consortium is planning to participate in several relevant events at European and International level. Discussions are ongoing with the project Coordinator, but the SFS project is expected to participate in the European Maritime Day (May), in the ECSITE 2014 Annual Conference (May) and the EurOCEAN2014 conference (October).
More information will be given to partners as soon as it is available.